Your USP(Unique Selling Proposition) distinguishes you in your marketplace.
The content creators that need you have a unique and personal story to tell. These stories have been crafted over a lifetime and need to be tastefully told. Your ideal client wants to share a story that inspires others. They want a look, feel, and memorable experience for the viewer. They don’t just want to “pump” out low quality content, instead, they want to tell a beautiful story.
Your ideal client is going to walk the audience through an experience that requires a little (or a lot) of imagination. They are going to have layers to their content. Possibly, hidden gems or things that can be extracted from visual storytelling. They will require a good blend of visuals, sounds, audios and text placement that convey a feeling. This client is a little more complex, thoughtful, mysterious. This client values quality and will pay a premium…a part of their content creation is for LEGACY. They are leaving something behind for their children and legacy. They have a deeper meaning or purpose for their content. THey want to leave a lasting impression, like a book to go back to and read over and over again.
Get to know your client, their story. Help them develop and craft a story to share.